Tweets, hash tags, follows, and more. It is enough to make anyone’s head spin, and any business owner to feel that it isn’t worth their time to invest in Twitter. Even though each tweet is limited to 140 characters, those characters can have a big impact on your small business. Don’t believe me? Take a look at these numbers to see why Twitter is so important to your business:

79% of Twitter users are likely to recommend the brands they follow.
67% of Twitter users are likely to buy from the brands they follow.
33% of Twitter users follow a brand.
24% of Twitter users check their feeds at least twice a day.

Twitter is a free social media outlet that has more than 550,000,000 active users, with 460,000 new people signing up every day. With the proper marketing plan, Twitter can be used as an outreach tool that raises brand awareness. When Twitter is done right, businesses can see a direct correlation between their sales and their Twitter following.

Maintaining a Twitter account does take dedication. It is just as easy to unfollow a brand as it is to follow one. Be sure to post relevant information. Creating a marketing plan that has clear goals, such as bringing awareness to promotions, using it as a feed for developing news, or as an education piece helps followers know what to expect. Choosing the proper hash tags for your tweets is also important. So long as they are relevant, #smallbiz, #b2b, & #entrepreneurs are also successful. For more rock star hash tags, check them out here from Social Caffeine.

We’ll leave you with this infographic to ponder over.  Tune in next week to see What’s The Point? Part Three: Facebook.



What’s the Point? Part One: Social Media

So you keep hearing that you need to using Social Media for your business. The thing is, nobody has told you why. Social Media in and of itself is an extremely powerful tool. When facilitated correctly, it has the potential to create stronger branding and improve SEO, not to mention the opportunity for reputation building through the word of mouth that is Social Media. The best part is that it provides all of this at a price point that doesn’t break the bank.

As with any form of advertising, businesses typically want to know what their ROI is when it comes to Social Media. This can honestly be hard to measure. The best way to measure this is through evaluating your engagement. And to get engagement, you need to have good content. It may seem overwhelming, but with 52% of consumers using the web as their primary purchase tool, it would be foolish for a business to not be online. As of May of 2013, 72% of online adults use some form of Social Networking site. With numbers like those, businesses can’t afford to forgo utilizing some form of Social Media Marketing.

In this series, we will discuss the effectiveness of different Social Media Platforms, including Facebook, Twitter, and LinkedIn. Each outlet serves a specific purpose. Some businesses find that one works better for their company over another form of media. Other companies utilize several platforms, tailoring each one to suit their needs. Some have defined marketing strategies, while the majority fall into an ad hoc strategy.

From B2B Marketing’s 2013 Social Media Benchmarking Report

This series will help your business be the best it can be on all forms of Social Media. Tune in next week for What’s the Point? Part Two: Twitter.