What’s the Point? Part Three: Facebook

So we’ll admit it. We’ve been on a bit of a hiatus for the last several weeks. It’s been an exciting time for us, and unfortunately, the blog had to take a backseat to some other projects we are working on for clients. Seems like things have simmered down a bit, and we are ready to get back at it in full force.

While we may have you convinced that you should have a Twitter, you may still be balking at the idea of utilizing Facebook. Though Facebook was originally launched in 2004 for college students to network with one another, it has since taken off in full force. Almost a decade of evolution has created a social media site that reigns supreme, with 67% of internet users using Facebook.

If you are marketing to young women, between the ages of 18-29, then you definitely SHOULD be on Facebook. Studies show that the average Facebook user is a 25 year old woman with a college degree, who lives in the city. On top of that, her average household income is more than $75k a year. Why not grab a piece of that pie?

Facebook is a free social media site. It has over 1.11 billion active users. More than 250 million of those users access Facebook through a mobile device, and are twice as active as those who only access Facebook through their desktop computers. 42% of marketers feel that Facebook is a critical or important part of their business.

80% of United States consumers on social media prefer to connect with brands through Facebook. So why don’t you have a company page again?

Thank you to Socially Stacked for the image.

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