Happy New Year! We hope the holidays treated you well.
It can be daunting when posting on Facebook. What if nobody engages with the posts? Is your message reaching the right crowd? Is the post going beneficial or detrimental to your brand? As we get ready to go into the new year, we thought it would be good to share some Facebook best practices. Creating good habits now will ensure your success in the future.
- Make sure your posts include a Call To Action. Try to limit this to less than 90 characters. Things like “Check Out Our Flash Sale Starting 1/9” or “Give us a call today to schedule your free consultation” are attention grabbing, get a specific point across, and tell the person engaging with your post what you want from them.
- Include High Quality Photos & Videos in your posts. Bright product images and videos give a visual representation for your post. It is proven that photo posts have a higher engagement rate than posts that do not include a photo, accounting for 93% of the most engaging posts on Facebook. Using self-explanatory pictures is best.
- Keep your content fresh. If your target audience sees the same stuff from you on a daily basis, they will start overlooking your posts. To combat this “ad fatigue”, be sure to change things up every week to two weeks. The more relevant and new the information is, the better interaction you will see from your ideal clientele.
- Aside from your call to action, be sure to put your most important content first. Again, try to keep this information within the first 90 characters. One of our clients offers dryer vent cleaning services. They really want their clients to know the dangers of not having their vents cleaned. An example of an effective post would be “Almost 17,000 fires occur each year from dryers. When was the last time your vent was cleaned?”.
- Be sure to know your target audience. You could have a really great post, but if it doesn’t mean anything to your audience, then it will be worthless. This one may seem like common sense, but there are some intricacies involved. Facebook has an “Insights” tool that allows you to see the demographics of the people who like your page. These demographics can be used to figure out the best times to post, the best types of posts to have, and how often your should post.
- If you feel that a specific post is important, then promote it! Maybe you’ve got a sale going on through the end of the month or you’ve just released a new product. If you want it to be the first thing your audience sees when they are on your page, pin it to the top. If you are willing to spend a little bit of money, you can also use Facebook’s “boost post” feature. For $5, you can have a reach of up to 2,000 people.
- Lastly, use Facebook offers. Again, if you are willing to spend a little bit of cash to promote an event you’ve got going on, you can create an offer that your audience can “claim”. Offering 25% off of a service or a BOGO deal is made easy when using Facebook offers. For as little as $10, you can reach up to 3,000 people.
The most important thing to remember when posting to Facebook is to connect with your audience. The whole purpose of Social Media is to connect with one another. So long as your posts are connecting your brand to your target market, you are on your way to building your brand through engagement. What have been some of your most successful posts on Facebook?