What’s the Point? Part Three: Facebook

So we’ll admit it. We’ve been on a bit of a hiatus for the last several weeks. It’s been an exciting time for us, and unfortunately, the blog had to take a backseat to some other projects we are working on for clients. Seems like things have simmered down a bit, and we are ready to get back at it in full force.

While we may have you convinced that you should have a Twitter, you may still be balking at the idea of utilizing Facebook. Though Facebook was originally launched in 2004 for college students to network with one another, it has since taken off in full force. Almost a decade of evolution has created a social media site that reigns supreme, with 67% of internet users using Facebook.

If you are marketing to young women, between the ages of 18-29, then you definitely SHOULD be on Facebook. Studies show that the average Facebook user is a 25 year old woman with a college degree, who lives in the city. On top of that, her average household income is more than $75k a year. Why not grab a piece of that pie?

Facebook is a free social media site. It has over 1.11 billion active users. More than 250 million of those users access Facebook through a mobile device, and are twice as active as those who only access Facebook through their desktop computers. 42% of marketers feel that Facebook is a critical or important part of their business.

80% of United States consumers on social media prefer to connect with brands through Facebook. So why don’t you have a company page again?

Thank you to Socially Stacked for the image.

What’s the Point? Part One: Social Media

So you keep hearing that you need to using Social Media for your business. The thing is, nobody has told you why. Social Media in and of itself is an extremely powerful tool. When facilitated correctly, it has the potential to create stronger branding and improve SEO, not to mention the opportunity for reputation building through the word of mouth that is Social Media. The best part is that it provides all of this at a price point that doesn’t break the bank.

As with any form of advertising, businesses typically want to know what their ROI is when it comes to Social Media. This can honestly be hard to measure. The best way to measure this is through evaluating your engagement. And to get engagement, you need to have good content. It may seem overwhelming, but with 52% of consumers using the web as their primary purchase tool, it would be foolish for a business to not be online. As of May of 2013, 72% of online adults use some form of Social Networking site. With numbers like those, businesses can’t afford to forgo utilizing some form of Social Media Marketing.

In this series, we will discuss the effectiveness of different Social Media Platforms, including Facebook, Twitter, and LinkedIn. Each outlet serves a specific purpose. Some businesses find that one works better for their company over another form of media. Other companies utilize several platforms, tailoring each one to suit their needs. Some have defined marketing strategies, while the majority fall into an ad hoc strategy.

From B2B Marketing’s 2013 Social Media Benchmarking Report

This series will help your business be the best it can be on all forms of Social Media. Tune in next week for What’s the Point? Part Two: Twitter.