Facebook Best Practices

Happy New Year! We hope the holidays treated you well.

It can be daunting when posting on Facebook. What if nobody engages with the posts? Is your message reaching the right crowd? Is the post going beneficial or detrimental to your brand? As we get ready to go into the new year, we thought it would be good to share some Facebook best practices. Creating good habits now will ensure your success in the future.

  1. Make sure your posts include a Call To Action. Try to limit this to less than 90 characters. Things like “Check Out Our Flash Sale Starting 1/9” or “Give us a call today to schedule your free consultation” are attention grabbing, get a specific point across, and tell the person engaging with your post what you want from them.
  2. Include High Quality Photos & Videos in your posts. Bright product images and videos give a visual representation for your post. It is proven that photo posts have a higher engagement rate than posts that do not include a photo, accounting for 93% of the most engaging posts on Facebook. Using self-explanatory pictures is best.
  3. Keep your content fresh. If your target audience sees the same stuff from you on a daily basis, they will start overlooking your posts. To combat this “ad fatigue”, be sure to change things up every week to two weeks. The more relevant and new the information is, the better interaction you will see from your ideal clientele.
  4. Aside from your call to action, be sure to put your most important content first. Again, try to keep this information within the first 90 characters. One of our clients offers dryer vent cleaning services. They really want their clients to know the dangers of not having their vents cleaned. An example of an effective post would be “Almost 17,000 fires occur each year from dryers. When was the last time your vent was cleaned?”.
  5. Be sure to know your target audience. You could have a really great post, but if it doesn’t mean anything to your audience, then it will be worthless. This one may seem like common sense, but there are some intricacies involved. Facebook has an “Insights” tool that allows you to see the demographics of the people who like your page. These demographics can be used to figure out the best times to post, the best types of posts to have, and how often your should post.
  6. If you feel that a specific post is important, then promote it! Maybe you’ve got a sale going on through the end of the month or you’ve just released a new product. If you want it to be the first thing your audience sees when they are on your page, pin it to the top. If you are willing to spend a little bit of money, you can also use Facebook’s “boost post” feature. For $5, you can have a reach of up to 2,000 people.
  7. Lastly, use Facebook offers. Again, if you are willing to spend a little bit of cash to promote an event you’ve got going on, you can create an offer that your audience can “claim”. Offering 25% off of a service or a BOGO deal is made easy when using Facebook offers. For as little as $10, you can reach up to 3,000 people.

The most important thing to remember when posting to Facebook is to connect with your audience. The whole purpose of Social Media is to connect with one another. So long as your posts are connecting your brand to your target market, you are on your way to building your brand through engagement. What have been some of your most successful posts on Facebook?


What’s the Point? Part Four: Pinterest

Pinterest – the baby sister of the social media family. It has been around since 2010, but really was not a contender until 2012, growing from just 5000 users in 2010 to almost 17 million by April of 2012.  Pinterest now boasts over 70 million users.

So how does Pinterest work?

Basically, think of having giant bulletin boards all over your house with little clips out of magazines, quotes, and photos.

The over 25 million unique monthly visitors spend their time sharing pictures, or “pins”. These pictures link to blogs, business pages, a variety of websites. Pinterest refers to these pins as “handsome little bookmarks”.

The “pins” are organized by each user onto their own “boards”. Typical users organize their pins in themes on their boards, such as a recipe, wedding, or style board, allowing them to easily reaccess their pins.

Why should your business have one?

Pinterest generates 4 times more revenue than Twitter, and over 25% more than Facebook per click. Combine that with the fact that 47% of online consumers have made a purchase based on the recommendations found through Pinterest, and you have your answer.

Honestly, Pinterest is not for every business. However, if you are a business that heavily markets to women, then you should definitely have one. 80% of Pinterest users are women.

Pinterest buyers often spend more money, and they spend it more often on more items than items found on any of the top 5 social media sites.

With that, we bid you “Happy Pinning”.

A Marketer's Guide To Pinterest: Pin it

Thank you to AWWWARDS for the infographic.



What’s the Point? Part Three: Facebook

So we’ll admit it. We’ve been on a bit of a hiatus for the last several weeks. It’s been an exciting time for us, and unfortunately, the blog had to take a backseat to some other projects we are working on for clients. Seems like things have simmered down a bit, and we are ready to get back at it in full force.

While we may have you convinced that you should have a Twitter, you may still be balking at the idea of utilizing Facebook. Though Facebook was originally launched in 2004 for college students to network with one another, it has since taken off in full force. Almost a decade of evolution has created a social media site that reigns supreme, with 67% of internet users using Facebook.

If you are marketing to young women, between the ages of 18-29, then you definitely SHOULD be on Facebook. Studies show that the average Facebook user is a 25 year old woman with a college degree, who lives in the city. On top of that, her average household income is more than $75k a year. Why not grab a piece of that pie?

Facebook is a free social media site. It has over 1.11 billion active users. More than 250 million of those users access Facebook through a mobile device, and are twice as active as those who only access Facebook through their desktop computers. 42% of marketers feel that Facebook is a critical or important part of their business.

80% of United States consumers on social media prefer to connect with brands through Facebook. So why don’t you have a company page again?

Thank you to Socially Stacked for the image.

What’s the Point? Part One: Social Media

So you keep hearing that you need to using Social Media for your business. The thing is, nobody has told you why. Social Media in and of itself is an extremely powerful tool. When facilitated correctly, it has the potential to create stronger branding and improve SEO, not to mention the opportunity for reputation building through the word of mouth that is Social Media. The best part is that it provides all of this at a price point that doesn’t break the bank.

As with any form of advertising, businesses typically want to know what their ROI is when it comes to Social Media. This can honestly be hard to measure. The best way to measure this is through evaluating your engagement. And to get engagement, you need to have good content. It may seem overwhelming, but with 52% of consumers using the web as their primary purchase tool, it would be foolish for a business to not be online. As of May of 2013, 72% of online adults use some form of Social Networking site. With numbers like those, businesses can’t afford to forgo utilizing some form of Social Media Marketing.

In this series, we will discuss the effectiveness of different Social Media Platforms, including Facebook, Twitter, and LinkedIn. Each outlet serves a specific purpose. Some businesses find that one works better for their company over another form of media. Other companies utilize several platforms, tailoring each one to suit their needs. Some have defined marketing strategies, while the majority fall into an ad hoc strategy.

From B2B Marketing’s 2013 Social Media Benchmarking Report

This series will help your business be the best it can be on all forms of Social Media. Tune in next week for What’s the Point? Part Two: Twitter.